The weeks between Thanksgiving and New Year’s are INSANE! It’s the most traffic your salon will see all year. But between learning how to cook a turkey, making sure all your holiday shopping is done, AND beautifying each and every client before Christmas, it’s easy to see how your salon could be missing out.
Lucky for you, I have devised 6 ways to maximize your holiday sales.
- Gift certificates
If your clients love you, their friends and family will too! Promote gift certificates for those who may fall on the “difficult to buy for” list.
Make sure to put a lot of effort into the design and make them appealing. If a regular is gifting this to someone that has never been to your salon, make the gift certificate reflect your salon’s atmosphere and quality of services. Adding an expiration date for the end of March will encourage gift receivers to redeem during your salon’s slow season.
- Gift sets
Seeing a bundled-up basket filled with services and products with a flashy name like “Pamper Gift Set”, “Gorgeous Hair”, or “New Year, New Do” will pop out at clients and holiday shoppers. Make sure to label all the items with a waterproof logo and salon info.
Have a client that would just love a new line of hair care products, but has been a little “iffy” about trying the product? Gift your regulars sample sized products that you think they will love. From shampoos, to nail polishes, to massage oils. Your client will love the thoughtful gift and just might start buying it once the sample runs out…
Be festive. Go all out with a Christmas tree and lights, or go subtle with red and green decorations. Decorating your business draws shoppers in and puts them in the holiday shopping mood. This will increase walk in traffic and build more interest in your holiday promotions. Make sure your website and social media reflect the holiday cheer as well.
- Target men
A lot of men do struggle with buying presents for their wives, sisters, daughters and other females in their life. Make sure to market your gifts with “Perfect for Her” and “She’s going to love it!” If your salon offers any couples items, these are great gifts to offer too.
- Reception elf
Elf attire not required, but having someone available throughout the holidays to answer questions from passerby’s will boost sales without the staff getting overwhelmed. Just make sure your elf asks every passerby that stumbles in if they have completed their holiday shopping. If not, have them find out who they are buying for and then preach their knowledge about your gift certificates, gift set offerings and other services.
Whether you are trying to boost holiday sales or just want to better promote your salon, utilizing these tips should ensure a busy December.